Welcome To The Case Study:

YouTube Partnership Program Debacle

The issue at hand is that the YouTube Partnership Program that has recently changed the way they accept new and current CC within their program. These new changes have created a number of debacles within the YouTube community. Thus, I made a case study outlining the issue and the debacle at hand.

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issue

Issue and Background

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Issue

The issue at hand is that the YPP has recently changed the way they accept new and current CC within their program.

With the new policy as a CC you will need to have the following thresholds in order to claim monetization on your videos and use other tools from the YPP (YouTube Creators, 2018);(Appendix A). These requirements are:

  • 4, 000 watch hours in the past 12 months (YouTube Creators, 2018)
  • and 1, 000 subscribers (YouTube Creators, 2018)
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scope

Scope

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Scope

Current CC had until the 20th of February 2018 to reach these thresholds until they would be and were released and removed from the YPP (YouTube Creators, 2018);(Appendix A). Where as, new CC as of January 16th, 2018 will need to reach the new requirements in order to be eligible for the YPP (Palladino, 2018).

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stakeholder

Stakeholders

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Stakeholder

There are six main stackholders in this debacle

  1. Small YouTubers
  2. Viewers of Small YouTubers
  3. Big YouTubers
  4. Advertisers
  5. YouTube Networks
  6. YouTube
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outcome

Outcomes

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Outcome

The outcome of this new change is that smaller YouTubers are being punished for not having the ability to advertising themselves and to grow an audience. The media as in YouTube in this instance; is saying that all smaller YouTubers are bad content creators.

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full

Full Case Study

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Full Case Study

The issue at hand is that the YouTube Partnership Program that has recently changed the way they accept new and current CC within their program. These new changes have created a number of debacles within theYouTube community. Thus, I made a case study outlining the issue and the debacle at hand.

Read Full Section